Having a restaurant in and finding new customers in today’s ever changing market is often complicated and a challenge. Many of the conventional methods like running advertisements in local radio, newspapers and TV can become quite expensive, some of these 10 strategies may help you attract new customers:
- Join forces with other local business
Try talking with other business in your area with the view of teaming up together to make a promotion so you both gain and share the expenses. A restaurant can be a perfect partner for entertainment places like movie theaters and kids fun or escape rooms. A pizza parlor joining with a video arcade could work together to drive business to both of your companies.
- Home Deliveries
Start home meal preparation service in conjunction with local food delivery services in Brisbane.
- In house online Ordering
Many people don’t like waiting for their meals so allow people to order their meals so they are ready as soon as they arrive at your restaurant. Feel free to find more information at kid friendly restaurants
- Offering free Wi-Fi
Offering free Wi-Fi is a sure way to attract many people into your restaurant and encouraging them to stay longer which means they are likely to spend more and come back especially if you make it very enjoyable and convenient. In main centers, this is now expected, but in rural areas, this could be a compelling reason for customers to frequent your establishment.
- Email Marketing
Online marketing is perfect for restaurants to pick up more local customers, by offering discounts for joining your email list and further incentives when they add their friends to drastically increase your customer base.
- Capitalize on your slow hours
Work out when you have slow times and make them busy so offer specials on those times. If you have slow days, offer happy hour all afternoon.
- Local Foodies
Look on social media for local foodie groups and join in with their blogs and discussions. Consider if you have room to invite them to meet in your establishment on the off nights, they will draw in extra customers.
- Social events
Look at hosting wine tasting events on a regular basis or maybe when local sports events happen, show it live on a large flat screen with discounts for local team supporters.
- Gift cards
Giving free gift cards could be costly as you can quickly lose control of who has them, but if you give gift card for free meals for a family or couple and donate them to all the local charities when they are raising funds in auctions or raffles it is a great way to spread your branding in the local community.
- Radio and TV
Try getting plugs on local radio and TV by doing community service work such as hosting Christmas parties for all senior citizens in your local area. Finding new customers is not easy with the competition in many areas so you have to find ways to get people in the door by offering local incentives such as free movie tickets or free Wi-Fi. Invite local groups for social activities and donate free meal gift cards to local Charities to raffle.